Find three people who would fit that segment and arrange to interview them.
The segment I'm picking is small restaurant owners. I interviewed the owner of a local firehouse, pizzeria, and cold stone.
Begin with alternative evaluation.
For the pizza place better ingredients were valued over having a large amount of stock. For the ice cream place it was all about variety and to do that they sacrificed efficiency. For Firehouse it was all about pricing things right and sometimes this meant sacrificing stock and quality.
How/where do they buy?
All three of these companies get their inventory in bulk from big supply chains. Since they are small restaurants they do take the occasional run to Sams Club during desperate times.
Post-purchase evaluation.
If the price is fair, the product is good, and most importantly a demand for the product exists the owners are happy to keep buying it.
Draw conclusions.
It seems that if the price of ingredients is good, the quality is ok, and the bulk orders are customizable owners will buy ingredients from you. I'd like to make an online platform that centralizes and makes this process easier for them.
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